Apple held its fall product launch on September 9, 2025. It was billed as “awe-dropping,” and here’s what came out of it:
1. iPhone 17 and the New iPhone Air
Apple revealed the latest iPhone lineup, including the iPhone 17, 17 Pro, and 17 Pro Max. The big surprise was the iPhone Air—the slimmest iPhone to date at just 5.6 mm thick, yet still packed with powerful features. It’s made with spacecraft-grade titanium and houses a 6.5-inch display. Pre-orders start September 12, and the phones hit stores on September 19. The iPhone Air retails for $999.The GuardianAP News
2. AirPods Pro 3
The new AirPods Pro 3 bring improved noise cancellation, more size options for a better fit, and live translation of conversations. They also offer better battery life, a heart-rate sensor, and enhanced audio. Price: $249.The GuardianAP News
3. Apple Watch Series 11 and Ultra 3
- Series 11 includes a blood pressure monitor (pending FDA approval).
- Ultra 3 offers satellite communication, a large display, and a multi-day battery life.
- Prices start at $399 for the Series 11 and $799 for the Ultra 3.The GuardianAP News
4. Software & AI
Apple revealed iOS 26, which introduces features like screen queries and real-time translation in phone and FaceTime calls. It also boasts a sleek new design dubbed “liquid glass.”Omni EkonomiAP News
Despite hopes for major AI upgrades, especially for Siri, the event offered only modest enhancements. Apple did release the new A19 chip, which should improve on-device AI performance.Omni EkonomiAP News
5. Market Context
- The Apple stock dipped about 0.5% following the event, likely because the AI updates were underwhelming compared to expectations.Omni Ekonomi
- Apple sidestepped major tariff impacts by shifting some production to India.The GuardianAP News
Quick Summary Table
| Product | Highlights | Price |
|---|---|---|
| iPhone Air | Ultra-thin (5.6 mm), titanium, 6.5″ display | $999 |
| AirPods Pro 3 | Live translation, better fit and battery | $249 |
| Apple Watch Series 11 | Blood pressure sensor (FDA pending) | $399 |
| Apple Watch Ultra 3 | Satellite support, large screen, long battery | $799 |
| iOS 26 | Liquid Glass design, screen queries, real-time translation | — |
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